The Target on Your Back: Why Cybercriminals Have Made Small Businesses Their Primary Prey

Jun 28, 2024

7-Minute Read

You’re not flying under the radar anymore. Cybercriminals have made small businesses their primary prey, and the numbers are terrifying. This guide reveals why traditional antivirus is no longer enough, explains the true cost of a cyberattack, and outlines the modern, layered defenses every Ontario small business needs to stay safe.

Let’s be honest about something that might surprise you: you’re not flying under the radar anymore.

If you run a small business or work from home, cybercriminals aren’t just aware of you—they’re specifically hunting for you. 43% of all cyberattacks now target small businesses, and the reason has nothing to do with bad luck.

It’s simple math for the bad guys: it’s easier and more profitable to hit a hundred small businesses for a few thousand dollars each than to crack one heavily fortified corporation.

The Numbers That Should Keep You Up at Night

46% of all data breaches hit companies with fewer than 1,000 employees. Let that sink in for a moment. Nearly half of all cyberattacks target businesses exactly like yours.

But here’s where it gets really scary:

$254,000 average cost per attack

60% of small businesses close within 6 months of a major cyberattack.

55% would go under with just $50,000 in damages

Only 14% of small businesses are prepared to defend themselves against cyberattacks.

The rest? They’re hoping that being “too small to matter” will somehow protect them. That hope is exactly what cybercriminals are counting on.

CASE STUDY

Meet Lisa: When “It Won’t Happen to Us” Becomes “How Did This Happen?”

Lisa runs a thriving accounting practice with eight employees. Last month, everything was going great—busy season was winding down, clients were happy, and her team was catching up on projects.

Then, on a Tuesday morning, everything stopped.

A message appeared on every screen: “Your files have been encrypted. Pay $25,000 in Bitcoin within 48 hours or lose everything.”

Lisa’s first thought wasn’t panic—it was confusion. “We’re just a small accounting firm. Why would anyone target us?”

The answer is brutally simple: because they could.

Three weeks and $40,000 in recovery costs later, Lisa learned the attack started with one employee clicking on what looked like a routine tax document from the IRS.

Why Your Current Security Is Like Bringing a Butter Knife to a Gunfight

If you’re still relying on traditional antivirus software, you’re fighting yesterday’s war with yesterday’s weapons.

90% of cyberattacks start at endpoint devices, but signature-based antivirus only catches threats it already knows about. It’s like having a bouncer who only recognizes troublemakers from last year’s photos.

WHAT TRADITIONAL ANTIVIRUS MISSES

Zero-day exploits

Attacks that have never been seen before—no signature exists to detect them.

Fileless malware

Runs entirely in memory without ever touching your hard drive.

Polymorphic malware

Changes its code with every infection, making it unrecognizable.

Advanced persistent threats

Designed to hide in your systems for months, quietly stealing data.

The Internet of Everything Problem

Your business isn’t just computers anymore. It’s smart thermostats, security cameras, printers, even the coffee machine that connects to Wi-Fi.

With nearly 20 billion connected devices online (projected to hit 29 billion by 2030), each one is a potential backdoor into your network.

Default passwords that never get changed

Little to no security updates

Weak or nonexistent encryption

One breach can compromise your entire network

Think of it this way: you might have a great lock on your front door, but if you leave a window open, it doesn’t matter.

Test Your Cyber Street Smarts

What’s the most common way ransomware sneaks into Canadian small businesses?

A) Hackers breaking into websites
B) Malicious email attachments
C) Infected USB drives
D) Compromised cloud services

See Answer

Answer: B Malicious email attachments It’s almost always an email. One click on a fake invoice, a spoofed shipping notice, or a “document” from a trusted contact – and you’re compromised.

What Actually Works: Fighting Fire with Fire

Traditional antivirus waits for threats to be identified and catalogued. Modern EDR (Endpoint Detection and Response) assumes the attack is already happening and focuses on catching it in real-time.

Instead of asking “Is this a known virus?” EDR asks:

Is this behavior normal for this device?

Why is this process trying to access these files?

Should this application be making network connections?

Independent testing shows modern EDR can block over 99% of threats—and it does so with far less impact on your system performance.

Immediate Impact

Over half take 24+ hours just to start recovering

Nearly 40% lose critical, unrecoverable data

Operations grind to a halt

While you figure out what happened.

Long-Term Consequences

Customer trust evaporates

When their data is compromised.

Partners start questioning your reliability

Insurance premiums skyrocket

Only 17% of small businesses have cyber insurance—most learn they need it after their first attack.

What You Can Do Today (Before It’s Too Late)

The good news? You don’t need to become a cybersecurity expert or break the bank to dramatically improve your protection.

ESSENTIAL DEFENSES

Automated Updates

Patch vulnerabilities before criminals can exploit them.

Multi-Factor Authentication (MFA)

Essential for all accounts, yet only 20% of SMBs use it consistently.

Reliable, Tested Backups

Your safety net when prevention fails. Test them regularly.

ADVANCED PROTECTION

Modern Email Security

Stops BEC and AI-generated phishing before they reach your inbox.

Next-Generation Firewalls

Inspect encrypted traffic and flag suspicious behavior.

Professional EDR

Proactive, real-time device protection that adapts to new threats.

Why Going It Alone Is No Longer an Option

Here’s a reality check: only 15% of small businesses have dedicated IT staff or a managed security partner. Meanwhile, cybercrime has become the #2 business risk for SMBs worldwide.

You wouldn’t do your own surgery or represent yourself in court for a serious case. Cybersecurity has reached that same level of complexity and consequence.

24/7 monitoring and response

From experts who live and breathe cybersecurity.

Enterprise-grade tools without enterprise costs

Access to real threat intelligence

That individual businesses can’t access.

Defenses that evolve as new threats emerge

The Bottom Line

In 2025, cybersecurity isn’t just an IT concern—it’s a business survival issue.

43% of attacks target small businesses. 55% won’t recover from a major incident. And traditional antivirus just isn’t enough anymore.

The criminals have upgraded their tools and tactics. It’s time to upgrade your defenses.

Don’t let your business become another cautionary tale. Take control of your cybersecurity today.

Sources
  1. BD Emerson, “Must-Know Small Business Cybersecurity Statistics for 2025,” July 2025
  2. GetAstra, “51 Small Business Cyber Attack Statistics 2025,” June 2025
  3. StrongDM, “35 Alarming Small Business Cybersecurity Statistics for 2025,” January 2025
  4. QualySec, “52 Cybersecurity Statistics For Small Businesses 2025,” July 2025
  5. Viking Cloud, “192 Cybersecurity Stats and Facts for 2025,” 2025
  6. NinjaOne, “7 SMB Cybersecurity Statistics for 2025,” June 2025
  7. Microsoft Security, “What Is EDR? Endpoint Detection and Response,” 2025
  8. CrowdStrike, “What is EDR? Endpoint Detection & Response Defined,” April 2025

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